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The Importance of Crisis Communications | Jim Kayes

The Importance of Crisis Communications | Jim Kayes

Jim Kayes - Communications Consultant - Risk Prevention Management


The Importance of Crisis Communications

A fire can't burn without oxygen.  So to a false story will die if smothered with correct information.  The key to good communication in a crisis isn't about turning turtle, it's about delivering information.  It's about knowing what to say, how to say it and when to say it.  Crisis communication is about accepting there is interest in what's happening and working with the media, and through social media, to ensure the right information is delivered to the public.


Jim is an award winning journalist with nearly 30 years experience working across print, online, radio and television.  In recent years, while still working as a writer, broadcaster and TV producer, he has also helped a variety of organisations with their media profile including delivering content and providing advice.   

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